Fashion Diary

Posts Tagged ‘metropolitan casual’

A well-known European brand MEXX, especially popular in Russia, announced its restart, which covers all aspects: from products and commercial equipment to the visual attributes and advertising communications.

The new corporate palette is made in purple. The composition and aesthetics of the collections also undergo modernization. The design of the new collection will be noticeable evolution of the classical style: feminine dresses and blouses, elegant business suits are less formal reading, while still focusing on the quality of things, the perfect cut and processed fabrics. A nice surprise for the Russian customers will significantly reduce the retail price.

In addition, large-scale advertising campaign turned to a recognizable person – face of the brand in Russia in the autumn-winter season – 2010/11 was the actress Julia Bullfinch. According to analysts MEXX, Julia is the embodiment of the idea of “metropolitan casual” for the Russian audience, and its involvement would bring the basic idea of the changes that have affected the brand.